Introduction
When we refer to “we”, “us” or “our” are to rootique Limited, and our affiliated companies. rootique’s Privacy Policy describes how rootique collects, uses, and shares your personal data, and what choices you have with respect to the personal data. This Privacy Policy applies to rootique’s products and services, including our websites (the “Website(s)”), our mobile applications (the “App”), and other associated services (collectively, the “Service(s)”).

rootique may also link to third parties on our Services. Our Privacy Policy applies only to our Services, thus we highly recommend you read their Privacy Policy and know how third parties define personal data or how they use it before interacting with them.

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Personal Data rootique Collects
At rootique, we make shopping easy while giving you great privacy, which means we only collect necessary personal data. rootique collects certain personal data about you and your use of our Services. This information is divided into two main categories: (1) information you provide to us directly, and (2) information we automatically collect from you.

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Information you provide to us directly

• Account Information. Through the registration process, we may ask for your email addresses, phone numbers, and other information that may be required during the registration process. If you create an account with a third-party service (e.g. Apple, Facebook, Google), we may receive personal data that you allow such third-party service to share with us, such as your name and email address.

• Order Placement. When you place an order on our Websites or in our App, we may collect personal data from you including your name, mailing address, zip code, email address, phone number, payment account, or credit card information, etc. In some regions, we may also require your passport information and tax number for customer clearance.

• Customer Support. If you contact us for customer support purposes, we may collect all information that you provide.

• Promotional Activities. If you choose to participate in a survey and promotions organized by us, we may collect your contact information such as your name, email address, date of birth, and/or phone number.

• Marketing. You may choose to provide us with your contact details, such as your email address and phone number for email marketing purposes and telemarketing.

 

Information we automatically collect from you

• Device Information. When you access our Websites or App using a desktop or mobile device, we may be able to identify your device's unique device identifier, operating system, and your mobile device's advertising ID.

• Usage Data. When you use our Websites or App, we automatically collect data about how you engage with our Services, such as browsing, adding to your Wishlist and placing orders, etc. This data may include your Internet Protocol (“IP”) address, browser type, domain names, referring and exit URLs, pages viewed and the order of these page views, the date and time you access our servers, and other diagnostic data.

• Location Information. When you use our Websites, we may infer your location to enable us to show you our content localized for your area. Specifically, we may use your IP address to infer your general geographic region.

• Cookies and Other Technologies. We use cookies and similar technologies in our Websites and Services to help us collect personal data. These technologies help us to better understand user behavior including for security and fraud prevention purposes, tell us which parts of our Websites people have visited, and facilitate and measure the effectiveness of web functions. For more details about how rootique uses these technologies, and your opt-out opportunities and other options, please see rootique’s Cookie Policy.

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rootique’s Use of Personal Data
rootique uses personal data to power our Services, communicate with you, improve our service, personalize your experience, detect and prevent fraud and security risks, and comply with the law.

rootique uses your personal data only when we have a valid legal basis to do so. Depending on the circumstance, rootique may rely on your consent or the fact that the processing is necessary to fulfill a contract with you, protect your vital interests or those of other persons, or comply with the law. We may also process your personal data where we believe it is in our or others’ legitimate interests, taking into consideration your interests, rights, and expectations.

• Power Our Services. We will use your personal data to power the Services you request. For example, when you order a product from us, we need your address information to deliver your order. Without this information, we will not be able to serve you.

• Communicate with You. To respond to communications, reach out to you about your transactions or account, provide other relevant information, or request information or feedback.

• Improve Our Services. rootique tries to make the Services as useful as possible for Customers, and rootique may use aggregated and anonymized Services Data and other Information to develop new Services or improve existing Services.

• Personalize Your Experience. We may process your personal data to personalize your experience. We make it easier for you to interact with our Services.

• Detect and Prevent Fraud and Security Risks. We may process your personal data to help monitor, prevent and detect fraud and abuse of our Services, and monitor and verify your identity.

• Comply with Law. To comply with applicable law or to comply with a lawful governmental request.

rootique’s Retention of Personal Data

rootique will retain your personal data for the period necessary to fulfill the purposes outlined in this Privacy Policy. We will retain and use your personal data to the extent necessary to comply with our legal obligations, resolve disputes and enforce our legal agreements and policies.

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rootique’s Sharing of Personal Data
rootique may share and disclose your personal data in the following limited circumstances.

• Third-party Service Providers and Partners. rootique may engage third parties as service providers or business partners to process Information and support our service. They cannot use the personal data we share for their own purposes and must delete or return the personal data once they’ve fulfilled our request.

• With Third Party Advertisers. In certain instances, and subject to the applicable law, we may share your personal data with third-party advertisers.

• To Enforce our Rights, Prevent Fraud, and For Safety. To protect and defend the rights, property, or safety of rootique or third parties, including enforcing contracts or policies, or in connection with investigating and preventing fraud or security issues.

• To Fulfill Legal Obligations. We may share your personal data if we are under a duty or legal obligation, in order to enforce or apply our terms and conditions, or to protect our rights, property, or the safety of our personnel or third parties.

• For Sale, Merger or Acquisition. If we or substantially all our assets were acquired by a third party, personal data which we hold may be one of the transferred assets.

• With our Affiliates. We may share your personal data with our affiliates, parent, subsidiaries, and investors.

• With Consent. We may share Information with third parties when we have consent to do so. We may also share your personal data with third parties when you use our services to intentionally interact with them, such as social networking sites.

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Protection of Personal Data at rootique
At rootique, we believe that great privacy is based on great security. We use industry-standard technical and organizational measures to protect your personal data. In addition, we consider the sensitivity of the personal data and the processing, and the threats posed. We spare no effort to improve these safeguards to keep your personal data secure.

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Age Limitations
rootique does not allow Children, which we consider to be an individual under the age of 16, to use our Services. If we learn that we have collected personal data from a child under the age of 16, we will delete that personal data as quickly as possible. If you believe that a child under 16 may have provided us with their personal data, please contact us at hello@rootique.co

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Cross-Border Transfer of Personal Data
rootique offerings connect you around the world. Therefore, your personal data may be transferred out of the country you live. rootique complies with laws on the transfer of personal data between countries to help ensure your data is protected and safe. rootique’s cross-border transfers of personal data collected in the European Economic Area, the United Kingdom, and Switzerland are governed by Standard Contractual Clauses.

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Your Privacy Rights at rootique
Individuals located in certain countries, including but not limited to the European Economic Area, the United Kingdom, and Switzerland have certain rights in relation to their personal data. At rootique, we respect your rights to be informed, access, rectification, portability, restriction, object to processing, and deletion of your personal data. To exercise your privacy rights and choices, please contact us at hello@rootique.co. If you make a request, we will respond to you in one month.

In addition, we may also process your personal data for direct marketing purposes, and you have a right to object to rootique’s use of your personal data for this purpose at any time. If you do not want us to use your email account to send you marketing emails or promotional materials, please click on the unsubscribe button at the bottom of our emails. If you do not want us to use your Whatsapp account and SMS to send you marketing materials, please opt out during the registration process or by responding STOP to any message you receive. In both cases above, to stop receiving marketing materials, you can also contact us at hello@rootique.co.

We remind you that you have a right to lodge a complaint with a supervisory authority should you feel unsatisfied with our treatment of your personal data.

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Changes to This Privacy Policy
rootique’s Privacy Policy is under regular review. Changes in laws, regulations and industry standards or the pivot of our business may result in updates to our Privacy Policy. We will post the changes to this page and encourage you to review our Privacy Policy to stay informed.

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Contact us
If you have questions about rootique’s Privacy Policy or privacy practices, would like to submit a complaint, or would like to exercise any of your privacy rights, please feel free to contact us at hello@rootique.co.

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